Analysis & Evaluation

Helping You Understand The Digital Marketplace

How can we help you transform your online marketing?

Trying to understand how each aspect of your marketing is performing and what needs improved can be difficult to work out. DMac Digital believe in educating our clients, working together we track, set and define your business goals and objectives, letting you know how hard your marketing is working for your business. We are forensic in our approach to analysis.

With our vast experience of the Scottish market place and access to some of the best reporting platforms available we aim to grow your knowledge along with your business.

Being able to track and monitor your marketing campaign through your call statistics and contact forms is the best way to measure success. Building an understanding of where your leads are coming from, and from which platform, helps us to get the most out of your marketing campaigns by targeting them at the areas that matter.

How We Can Help

We will work as a virtual marketing manager for your business giving only best advice.
We will guide you to where you should be investing and where you should be cutting back.
We will act as a buyer for you for online products negotiating best rates.
We will work our socks off to make your marketing and business a success!

Understanding Usage and Improving Results

Conversion Rate Optimisation

We always aim to improve your website performance by improving the ratio of site visitors converted into actual customers. Always improving and tweaking to get the best possible results.

Google Analytics & Then Some!

The tools we use lets us find the true value of your marketing spend, we know where to cut and where to invest to get the very best in returns for your business.

Understanding Social Media

Facebook advertising gives you unparalleled control over the type of customers you can target, and when you want to target them. Understanding how to do this is a different story, we know our stuff!

Reduce the cost of acquisition and generate more customers without increasing your advertising spend

Spend where you get calls – reduce the areas which are not performing, simple really!

Understanding Yell.com usage

Nationals like Yell.com only show top line figures on reporting platforms showing your performance. We know how to analyse the performance and work out what the true value of these sources are. We make your money work harder for you.

Yell PPC – do you really know if your campaign is performing to its maximum potential? Yes you get a monthly report but can performance be improved? Give us a call to find out.

Data Analysis includes

Google My Business – so important yet so underutilised
Google Ads – AdWords can always be improved its knowing where to look!
Website Analytics
Google Maps
Bing
Facebook
Linked In
Yell.com & online directories – are you getting the returns and value for money you used to get?