Analysis & Evaluation
Impartial Expert Digital Marketing Advice
Trying to understand how each aspect of your marketing is performing and what needs improved can be difficult to work out. DMac Digital believe in educating our clients, working together we track, set and define your business goals and objectives, letting you know how hard your marketing is working for your business. We are forensic in our approach to analysis.
With our vast experience of the Scottish market place and access to some of the best reporting platforms available we aim to grow your knowledge along with your business.
Being able to track and monitor your marketing campaign through your call statistics and contact forms is the best way to measure success. Building an understanding of where your leads are coming from, and from which platform, helps us to get the most out of your marketing campaigns by targeting them at the areas that matter.
Grow Your Conversion Rate Optimisation
CRO strategies provide user-friendly, focused landing pages which address site navigation issues and look at other ways your site could be improved. When done correctly it supports site performance by improving the ratio of site visitors converted into actual customers. CRO also assists in increasing sales, click-through rates and other undefined goals without having to increase the amount of traffic coming to your website.
Understanding Usage and Improving Results
Data Analysis includes
- Google My Business – so important yet so underutilised
- Google Ads – AdWords can always be improved its knowing where to look!
- Website Analytics
- Google Maps
- Linked In
- Yell.com & online directories – are you getting the returns and value for money you used to get?