Pay Per Click (PPC) Advertising

Full Google Ads Management in Scotland

Bespoke Campaigns

Each advertising campaign is uniquely built to suit the customers needs

Weekly Monitoring

All advertising is monitored weekly, making sure they are working to their optimum

Monthly Meetings

Clients have a monthly face to face meeting to analyse the last months performance

Our PPC Advertising Service

Complete Google Ads Management

DMac Digital provide complete personalised Google Ads management in Scotland for our clients, from researching which keywords to target, to writing effective copy used in the ad campaigns. Using some of the best and latest tools available in the marketplace, we are able to track every click, call and email, optimising and tweak campaigns on an ongoing basis to ensure they’re performing at their full potential.

Professional Google Ads setup

We are meticulous with setting up Ads campaigns. Our approach is making sure that the foundations for your Ads campaign is well organised and properly structured.

Keyword research and strategy planning

Before we create any campaigns in Google Ads, we conduct thorough research on which keywords your business should target. It is not just about Ads as this research looks at your website content, design and structure as this all affects your pay per click advertising results. We work closely with all our clients to develop a long-term PPC strategy which will deliver the best results and ROI.

Display – Retargeting

Part of Google Ads is display marketing which can significantly improve your reach and increase levels of brand awareness. By working across specialist display platforms and gaining a clear understanding of your potential audience we will make sure your campaigns hit the mark. Remarketing to an audience that has already engaged with your brand delivers increased revenue at low costs. We ensure that those customers who don’t convert on your site are reminded of you at key moments to encourage them to complete their journey.

Search Engine Optimisation vs Google Ads

Whilst both have their merits, SEO can take a quite some time before you start ranking on the first page of Google. However a Pay Per Click ad campaign can get you there quickly and effectively.

DMac Digital’s aim is simple really. We work with you on your total digital marketing strategy. We use the data and knowledge from adwords results to enhance your website and in turn develop your SEO strategy as we know which keywords to target. One point of contact for all your marketing needs, no salesmen, no targets, no tech jargon. Only ever honest upfront advice using the best in class technology.

How We Can Help

We will work as a virtual marketing manager for your business giving only best advice.
We will guide you to where you should be investing and where you should be cutting back.
We will act as a buyer for you for online products negotiating best rates.
We will work our socks off to make your marketing and business a success!

We look at the bigger picture

It’s what you do when you get the lead that matters.

Increase your sales by converting your leads.

Sounds pretty basic but in our experience this is where many businesses are missing out. Not only do we analyse the quality of the leads coming in we also look at how they are handled. Many a time listening to sales calls we hear, “I would have sold that”. Well, lets make sure it is sold the next time.

Now that is added value!